Monty’s Machinery appointed Etesia dealer for Cornwall

Monty’s Machinery has been appointed as an authorised dealer for Etesia UK, strengthening the brand’s presence across Cornwall and the wider South West.

Founded in January last year by Adam Hicks, Monty’s Machinery may be a relatively new name, but it is built on more than 16 years of industry experience.

“I’ve been in the groundcare trade since leaving school,” says Adam. “I did my apprenticeship in the industry and worked locally for many years. When my previous employer closed, it gave me the opportunity to set up on my own and continue supporting the customer base in this area.”

Today, the business works with a broad range of customers, from local councils and housing associations to schools, independent contractors and domestic users, providing sales, service and support across Cornwall.

“I’ve always noticed Etesia from afar,” Adam explains. “I already knew how good the product was, so when we were approached about becoming a dealer, it felt like a fantastic opportunity to showcase the machines to our customers. We were looking for a commercial mower that could rival other strong brands in this area, and Etesia ticked the boxes.”

For Adam, one key factor stands out – performance in challenging conditions.

“The big selling point for us is cut and collection in the wet,” he says. “Cornwall gets a huge amount of rain, so we need machines that can cope in all weathers. Etesia is a standout when it comes to cutting and collecting in damp conditions.”

Etesia’s range spans pedestrian and ride-on mowers, including petrol and diesel options, as well as specialist equipment such as the Attila brush cutter range and mechanical weeders. Adam believes this versatility will strike a chord with his varied customer base.

“We’ve got schools cutting sports fields, and the diesel Hydro 124 will be a great fit there. Independent gardeners are often looking for something compact that can fit in the back of a van, so the Hydro 80 is a good option. We also deal with local water authorities working around watercourses, and the Attila could be ideal for that type of application.”

Monty’s Machinery has already begun introducing the range to customers, recently carrying out its first demonstration with a local housing association.

“We demonstrated a range of mowers and also the MBR50 mechanical weeder,” says Adam. “They’re not allowed to use chemical sprays on pathways anymore, so everything has to be removed mechanically. The weeder performed really well and generated a lot of interest.”

Equally important to Adam is the strength of the support behind the product.

“There’s no point supplying a machine if you can’t back it up,” he says. “We’ve visited Etesia’s premises, met the team and seen their parts stock levels. That gives us the reassurance that we can put the product into the market and properly support it.”

Monty’s team has already attended product training, and ongoing backing from Etesia will include assistance with demonstrations, shows and customer events.

Looking ahead, Adam sees the partnership as a key part of the company’s long-term growth strategy.

“We’re trying to grow the business and there’s a massive opportunity here,” he says. “We’ve got a strong customer base and a good area to develop. Over the next 10 years, we’d like to expand further, possibly even open a second depot. Partnering with Etesia gives us the confidence to compete with the bigger brands in the region.”