Over 50 general managers and sales managers from the Etesia and Pellenc UK dealer network attended the recent dealer conference events which were held at four venues across the country.
The regional conferences provided the opportunity to discuss new trading terms, marketing and training as well as to show the latest products which will be officially unveiled at SALTEX 2017 in November.
The events were held at Leicester, Gloucestershire, Scotland and Manchester. Etesia UK Operations Director Les Malin outlined the programme before delegates were invited outside for a working demonstration of the new products. This was followed up with an overview of the brand sectors and details of the latest product special offers.
After a refreshment break, details of the new online warranty and parts ordering platforms were discussed along with an overview of the training options available for dealer staff.
The final section included a presentation from Fusion Media’s Managing Director Christopher Bassett (the company’s marketing agency) on the marketing activities for the Etesia, Pellenc and Oeliatec brands over the past twelve months. This also included a Q&A session on what marketing collateral dealers would like to receive.
The evening was brought to a close with an evening meal and drinks with a thank you from the Etesia UK team for attending.
“This was probably the best UK dealer conference I can remember for some time,” commented Les Malin.
“By inviting a small collection of dealers to each regional event was very rewarding. The enthusiasm of the dealers for our new initiatives will hopefully take the Etesia, Pellenc and Oeliatec brands to the new level.”